Square One is where your startup journey begins.

Square One is a 10-week virtual training program that brings an incredible group of first-time founders together and surrounds them with community, curriculum, and coaching to transform their ideas into the next profitable tech startup.

Save time, money, and equity by learning the fundamentals.
Testimonials ♥️
Our Founders are the heartbeat of our community. Square One has graduated 16 founders who have raised over $110K from impactful investors.
What Makes Us Unique
This virtual program helps tech startup founders focus on validating their business model, building on a cost-efficient budget, and growing through profitability via a 10-week program that consists of a customer-first curriculum, like-minded community of fellow first-time founders, and guidance from seasoned entrepreneurs, mentors, and advisors.
Upon completion of this hands-on training program, Graduates are equipped with the knowledge, network, and know-how to successfully gain paying customers to scale in the most equity-efficient way possible.
Meet The Experts
We have curated an amazing group of accelerator directors, angel investors, venture capitalists, designers, developers, marketers, sales gurus and venture-backed & bootstrapped startup founders to join Square One to train the next generation of profitable technology startup founders!
Our Program
Over the course of 10-weeks, Founders learn from subject matter experts in a series of weekly Lesson Labs, get inspired by guest speakers in our Wednesday Wisdom sessions, and have deep 1-on-1 conversations with advisors during Office Hours on Fridays.
Cohort 4 Timeline (Summer School) | ||
| Applications Open | May 10th | APPLY |
| Applications Close | June 11th | Submit Applications by 11:59pm EST |
| Founders Selected | June 15th | Cohort 4 Selected |
| Programs Starts | June 21st | Welcoming Kickoff |
| Graduation | August 26th | Startup Showcase |
Lesson Labs take place on Tuesdays at 6:30PM EST, view FAQs.

Founder Story
“When I first came up with the idea to launch a CRM app, fear instantly came over me. I knew nothing about tech but I saw a need for both creatives and clients. Luckily, I stumbled across a post on LinkedIn about a new accelerated incubator program by Surthrive. Almost 10 weeks later, I am more knowledgeable and confident in my business than ever before! I can’t begin to explain my gratitude for Square One Startup School’s amazing program and leadership! The connections and information I have gained are invaluable!” – Nia Ballard, Founder of N-Crowd

Our Curriculum
DISCOVERY
Customer Discovery
Minimum Viable Product
POSITIONING
Go-To-Market Strategy
Demand Generation
TRACTION
Sales
Growth Marketing
GROWTH
Funding Options
Telling Your Story


“The Square One Startup School is contributing to this new infrastructure by offering individuals equal access to information and resources to help them build successful tech startup companies, regardless of their geographical location or socioeconomic background.” – ![]()
Go from Idea to Company
Join a community of like-minded founders on the road to launching their first startup!
Have any questions? Contact us at squareone@surthrive.co!



