Back in 2017, Brian embarked on a mission to introduce an all-natural toothpaste line, driven by his transition to a vegan lifestyle and the lack of clean, plant-based oral hygiene products available. As he delved deeper, he discovered that numerous individuals shared specific preferences for oral care products. This realization inspired him to create Smile, a platform that harnesses real-time data to offer personalized oral care products and education. Leveraging the power of teledentistry, Smile also makes expert advice and services more accessible and affordable to a broader audience.